Finding The Right Wholesale Distributor

Posted by Clearance Wholesale 04/08/2014 0 Comment(s)

Finding the right wholesale distributor is easy if you know exactly what products you need. Here are tips for finding the right distributor:

Make Sure You Know Your Industry’s Distribution Channels There are different ways a product can go from manufacturer to retailer. Wholesalers serve different markets. Knowing your industry’s distribution channels, and determining where you fit in the supply chain, will make it easier for you to find the right supplier for your retail business.


Manufacturer – you can purchase some products directly from the manufacturer. Most boutique stores purchase their products from small manufacturers.
Wholesaler/Regional Distributor – there are regional wholesalers who deliver boxcar sized lots, and sell truckloads of boxes of products to local wholesalers.
Importer/Exclusive Distributor – there are cases when a company has the exclusive rights to import and distribute a product in a particular country. Some may sell directly to retailers, but most of the time, they would setup or sell it to smaller local wholesalers.
Wagon Peddlers, Jobbers – these are individuals who deliver products to local grocers and traditional stores every day.
Every industry has its unique distribution channels. There are some retailers that can move enough volume to bypass jobbers. In a smaller industry, importers offer the products directly to retailers. As a starter, you will be purchasing from the smaller wholesalers at higher prices. As your volume increases, you will be able to get the products at a better price and move to a bigger wholesaler.

Talk to the Manufacturer First You can start at the source. If you are selling branded products, go directly to the manufacturer of the product. They might sell the product to you at wholesale prices depending on the company’s minimum order requirements. If they think you are too small or they sell through known distribution channels, you can request for a list of distributors that you can call them up and make inquiries. By going to the manufacturer first, you can either get the lowest prices or get a list of the most trusted distributors where you can purchase your products.

Call Wholesale Distributors From the List You Got From the Manufacturer Start contacting some of the distributors in the list. Ask for their minimum order, prices and requirements. Be honest if you want to get the best responses.


Carry out Google searches using the keywords distributor or wholesaler. Also include some keywords from your products. You can also try using the model numbers, product names, and brand names. The search results may include a phone number or email address where you can contact to get more information. You may get distributors with similar names. Keep a list of potential suppliers, their requirements and prices, by doing this it will be easier for you to compare.


If you are not successful in finding the best wholesaler using the tips mentioned above, you can check eBay. There are lots of retailers or small wholesalers that sell their products on eBay. Since eBay targets retail consumers, the options for bulk orders here are only suitable for low volume retailers. However, if you are just a beginner, eBay is a good start if you want to join the eCommerce and start delivering the products.


One of the biggest and globally known B2B marketplaces is They are one of the leading manufacturers, wholesalers, and importers. It is the best source for finding distributors for commodity products.

Check Out Trade Shows These events are where the retailers meet. It is much better if you can talk directly with the manufacturers and distributors. Through this you will be able to get accurate information about the products you need.

Don’t be Afraid to Commit Mistake Your first wholesale supplier may not be the only vendor you will transact with. Building your supply chain is an evolution that involves a lot of trial and error. However, don’t allow less ideal conditions to stop you from doing business.

Keep in mind, all you need from your supplier is a product that you can deliver to earn a profit from. This could be the best price for you, but don’t sweat that in the beginning. Your main goal is to deliver the product. You can then improve your bottom line by looking for ways to adjust costs, including looking for other suppliers who might be able to give you better terms on your order.

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